Wittner VIP Soul Club
Join today and let your shoes love you back! Get a VIP card with your first purchase and earn
1 point for every $5 spent instore or online. Wittner VIP Soul Club – find out more.
Wittner Shoes was established in 1912. An energetic HJ Wittner opened the first Wittner store in Footscray, Victoria. Wittner began as a family footwear retailer. HJ Wittner believed that a business would grow and prosper if its customers were satisfied with the service provided and quality footwear was offered at the best value for money.
HJ.Wittner was an energetic and innovative man. In 1921, Wittner was the first brand in Australia to sell shoes by mail order. Another innovation was the introduction of X-Ray fitting machines that enabled customers to see if footwear was correctly fitted to their feet.
Now celebrating it's 100th year, Wittner is still an Australian owned and operated business and is now being managed by the third generation of the Wittner family. Currently, the three grandchildren of HJ Wittner manage the business; Michael, Peter and Debra are all actively involved in the management function. Together, the family take pride in being an Australian company that creates shoes explicitly for young women at heart. In 2007, the Wittner group won the prestigious award for the best third generation business in Victoria by the Family Business Association of Australia.
For many years, the Wittner stores were located in Victoria only, then in 1995 it opened its first store in New South Wales. Today, Wittner has nearly 70 stores located in all states of Australia. Wittner takes pride in being a significant market leader in the retail and footwear industry.
The commitment to quality and style has never changed. Today, the Wittner stores cater exclusively for the 'Young Women of All Ages.' Wittner aspires to reach all women by offering a broad range of on-trend styles.
There will be much more to look forward to at Wittner. In 2012, we will celebrate our much anticipated 100th anniversary - a unique milestone for a family business. In 2013, it is anticipated that we will open our 70th store in Australia.
Wittner would like to encourage all women to ‘Walk the Wittner Way,’ as we endeavor to make all women look and feel great on their feet. We look forward to providing you with the best products for the next century!